Campaign Methodology

Once the campaign date is finalized (tentatively the Meitei Alliance Anniversary in November), a comprehensive publicity drive will begin across media and social platforms. This will include strategic collaborations with prominent Manipur-based social media and Facebook pages to maximise visibility and engagement.

1. Invitation for Participation

The campaign will primarily target students from Classes 11–12, colleges, and universities, though participation will be open to all interested citizens.

Participants will be invited to submit a 3–4 minute video recording responding to the following questions:

1. How would you like to see Manipur 15 years from now?

2. Do you believe civic responsibility plays a role in achieving your vision for Manipur? Why?

3. What would you be willing to pledge to do yourself?

2. Shortlisting and Mentorship

From all valid entries received, approximately 25 top submissions will be shortlisted for the next stage — a speech competition.

Shortlisted participants will:

• Join an online mentorship session with the MA team to discuss civic responsibility, the purpose of the campaign, and the shared duty of citizens to create awareness and reform.

• (If feasible) Participate in an in-person mentoring session conducted by the local MA ground team.

Each shortlisted participant will receive a minimum of ₹500 to support travel and participation expenses.

3. Speech Competition and Selection

On the day of the competition — which will be live-streamed and recorded — the event will begin with an inaugural address by a Meitei Alliance representative, setting the context and reaffirming the campaign’s purpose.

Participants will present their speeches in alphabetical order. After the first round, judges’ scores will be tallied, and the top five competitors will advance to the final round.

• Each of the top five finalists will receive ₹1,000.

• The final winners will be awarded as follows:

  • 🥇 1st Prize: ₹20,000

  • 🥈 2nd Prize: ₹10,000

  • 🥉 3rd Prize: ₹5,000

The Meitei Alliance will also offer guidance and career development support to the winners through its network of partner organizations.

4. Content and Outreach

All video submissions and competition recordings will be curated into short content series to extend the campaign’s reach and inspire a wider audience across Manipur.

Through collaboration with local partner organisations, the campaign will continue engaging schools, colleges, and universities. MA-prepared materials will be used to facilitate workshops and discussions on civic responsibility and ethical citizenship.

At the end of each engagement:

• Students will be invited to write their own personal pledges reflecting their commitment to civic responsibility.

• These pledges will be displayed on a “My Pledge” Board within each institution.

Standard, framed “My Pledge” boards will also be installed in schools and colleges where in-person engagements are not feasible, ensuring that every institution has a visible symbol of student commitment and civic values.

5. Lasting Impact

This campaign aims not only to celebrate voices of integrity and vision but to build a sustained civic culture in Manipur—one that values honesty, participation, and community pride.

Student voices recorded, every pledge written, and every conversation sparked will contribute to a larger movement toward a more aware, united, and responsible Manipur.